so I have always viewed the airborne medicine as the epitome of the placibo effect. which basically means you tell yourself that it will heal you, and it does. airborne has this reputation of being the cold immunity and that it is the best cold medicine out ther. i never bought this as I believe this is a load of crap...its just some vitamin that helps ur immune system, and taste good. yea i admit it, when i feel something, i pop airborne like none other. well looks like someone took my idea, and is now suing airborne for false advertising for a settlement of 23 million. hows that ms school teacher who got rich of some herbal meds.